Sales and Marketing

Marketing is often thought to be simply Advertising, and whist Advertising (Promotion) is a part of a marketing strategy, there are many other aspects to marketing your business.

You have probably seen this model before, but it is worth looking at it again to remind ourselves of all of the elements of a marketing strategy.

  • Product / Service
  • Price
  • Placement / Distribution
  • Promotion
  • People

For most successful businesses, these elements are well understood, but there is often no written analysis and strategy for how they interact or development opportunities.

Like anything in business, understanding how much money you spend on marketing and what part (and return) this plays in your business is an important part of its development and success.

It is important to remember that your business is probably competing with a number of similar local, national and possibly international competitors.

A marketing strategy isn’t simply about putting an ad on the radio or setting up a website. Each part of a marketing programme must fit with the rest of your business and your overall strategic objectives.

If you need a marketing plan, or need to review an existing one, I can help.

  • Market research and analysis
  • Identifying Target markets
  • Demographics and buyer behaviour
  • B2B vs. B2C
  • Product strategy
  • Distribution strategy
  • Communications and Media
  • Promotions strategy
  • Pricing and Discount strategy